As a first time delegate, I did not know what to expect from the BHBIA conference. It’s fair to say, my expected highlights were the awards dinner and guest speech by Mark Foster, one of the UK’s most decorated sportspeople.
From my tower of cynical ignorance, I had two main preconceptions about the conference as;
1. A backslapping exercise for the main sponsoring agencies/client companies
2. A platform for agencies/service providers to hawk their wares, with harassed clients fleeing successive sales pitches as they make their way from coffee pot to paper-presentation
My opinion, however, rapidly and considerably changed for three key reasons…
As I listened to the first paper-presentation, I was struck by the atmosphere of togetherness and partnership. The transparent discussion of innovative methodologies and success stories was inspiring. Imparting this “winning feeling” to us all and initiating new directions of thinking was not just refreshing…it was incredibly motivating.
It was very easy to see the pride delegates have in the Pharma industry. Highlighted at every point was how business intelligence adds value to all aspects of a brand’s life cycle. There is real scope for change, real opportunity for innovation and real need for the business intelligence community to make the difference. I doubt any delegate left without a feeling of purpose and energy.
Opportunity to talk with client and agency colleagues with the sole agenda of promoting better business intelligence was very powerful. Existing pre-conceptions and relationships were set aside, as delegates openly discussed issues and brainstormed solutions. This added to the positive feeling of the conference and likewise to my belief in what I/we can achieve to improve healthcare in the UK.
As for looking ahead? I will certainly attend the 2013 BHBIA conference, and hope this summary encourages thinking into what a creative forum like this could mean to your company and team’s approach to business intelligence.
Oh, I almost forgot, the awards dinner and Mark Foster speech were also sensational!
The author: Joe Gadilhe is Senior Research Executive at Branding Science. With experience across therapy areas, he has managed research projects exploring the views and opinions of payers and physicians in the UK and abroad.