Tuesday, 20 May 2014

Patients across cultures...

Exploring cultural values

During the last EPHMRA Asia conference in Singapore, Axel Rousseau and Odette Navarro from our Asian offices presented a short paper based on the cultural value dimensions identified by sociology professor Geert Hoefstede and his team. Further this, they explored the implications of cultural values in healthcare and gave insights on how interviewers can tailor their approach to better engage with respondents during market research projects.

An adaptation of our presentation can be found on our Prezi page.

In addition, the conference abstracts are available online on the EPHMRA website, alongside the slides of all the presentations that were given during the conference.

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