Friday, 22 June 2012

Living with type 1 diabetes

Last week, the Open University posted two powerful testimonies from type 1 diabetes patients. 

From diagnosis in childhood to their current young adult lives, they discuss the challenges of living with this condition and getting it understood by others.
For people from the industry, these videos give true insights on how devices and adherence programs, such as smartphone apps, can truly engage patients with the management of their condition and make their lives a little easier.

The author: Axel Rousseau is brand scientist (SRE) at Branding-Science and has been working on international market research and consultancy since 2008.

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