Hence, it is critical for brand teams to carefully examine their strategy and define very precisely how they are going to go about making sure it is executed to perfection.
Here is a short video from Michael Jarrett, INSEAD professor, introducing a few important points to consider in order to get strategy execution right.
The author: Axel Rousseau is brand scientist (SRE) at Branding-Science and has been working on international market research and consultancy since 2008.
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