MacMillan: No one should face cancer alone

The British Charity Macmillan recently launched a new campaign, called 'No one should face cancer alone'.

In addition to the spot below, the campaign includes a series of testimonies from cancer patients and their relatives for a powerful call to action.

 

The author: Axel Rousseau is brand scientist (SRE) at Branding-Science and has been working on international market research and consultancy since 2008.